The Beginning

Starting a clothing line last year seemed like a natural fit. I had a web design company, designed logos for others and I did a ton of graphics work for friends and businesses starting out. We attended a local clothing and supplier show and were hooked. The long, expensive tedious process of finding suppliers, getting registered and designing all got underway. We spent the first year making a lot of mistakes, even with all the research I put into it. Trust me, anyone that knows me, knows I am a research fiend. From picking out a new coffeemaker to picking out a car, I am the king of due diligence.


Unfortunately, 9 months into the first year, something sent to us caused my business model to crash and burn. We received our first cease and desist order. Knowing a little of the other company and how little they seemed to be doing with their one brand, I had forged on, ignored what my common sense was telling me, or maybe it was my own ego that told me I was bigger and better than them. Turned out they had a billion dollar company behind them and the nasty lawyers to bring the fight to me. Don' t get me wrong, they were only trademarked in the states at the time I first noticed them. I read and re-read Canadian trademark law figuring my combined law and psychology degree made me invincible. Or possibly, I just ignored it figuring they would not notice us and leave us alone.


Wrong on all counts, we had started sponsoring several athletes at that point, set up a few booths at shows and even sponsored a hip-hop show with one of Canada's up and coming groups, TruPaz. Turns out the big company was a major hip-hop supporter with names as big as 50Cent in the states. One thing led to another and boom they saw our concert flyer. Long story short, our lawyer said that we would probably win under Canadian laws, and could counter-sue. Problem? Would only cost us 32 to 34 thousand to find out.


We moved on and this time, this company is going through the trademark process now, about halfway there and I have put a lot of behind the scenes work into getting things ready for the big launch. RescindX™ has our own line, standard stock statement shirts and we have also printed for other companies to help them out as well. More on our services in an upcoming blog.


So, our first official blog and in future articles, I want to write about the printing processes. Take everyone through the individual steps for each process we use. Once we get that done, I ll be discussing some of our partners and friends and what they offer and how they have contributed in getting RescindX™ to where we are now and where we are going. Stay tuned.....