RescindX " Brand " on the rise?

Over the last 9 months, I have realized a few things. I suck at keeping up on writing a blog is one that comes to mind. Another is, who you associate yourself with, can be just as important as how you market yourself. I realized that I was completely undervaluing the work and product we put out. Always seemed to be trying to help others, and not realizing that if we put a top notch product on the table for sale, others will understand and see the quality. By pricing under market value, I wasn't helping people so much as I was setting ourselves up to be walked all over.

Now I am not saying any company should gouge a customer at any time. But when people came to me to have custom work done, I bent over backwards to give them the lowest price. In a lot of cases for work I have done over the last year or so, I barely priced that work at my cost. It is fine to help out now and then, but to run ourselves into the ground, financially or workload wise, is pretty insane!

What most don't realize is all the hidden costs, overhead,labour, design time, sourcing highend clothing etc... So at the start of this year, I did a complete evaluation of those hidden costs and had meetings with my suppliers. I knew costs were going to go up, just the cost of cotton on clothing went up over 250 percent. I put everything together, took a look at the market for custom printing at low quantities and realized there is not many out there that still do low quantity orders and those that do are completely over the moon in terms of cost. So we sat down, re-calculated everything and came to pricing that we were comfortable with and still felt was customer friendly.

I have had 15 or 20 orders since then for custom work. Every order was awarded to us, no arguing, no questions and in the end we have 12 customers that constantly come back. They know quality, value and integrity and they have rewarded our company with their trust. And to be honest, at the end of the day, I can live with that and myself, knowing we maintained our company philosophy.

In the end, we want to put out a high quality product at reasonable pricing. For that, we have developed our basic line and for those wanting a bit more, we have our extreme collection. The price point of both are reasonable and fair I believe. We also have a Signature Series line coming soon, similar to walkout shirts from the MMA world, but ours will be fitness/bodybuilding/figure/bikini/heavy iron related. Very excited about this.

Just my rant, next week I will re-visit the sponsorships our company awards to athletes and our thoughts on the Toronto Pro Super Show experience. In the meantime, make sure you hit us up on Facebook and join our fan page at https://www.facebook.com/RescindXClothing